About The Awakened Lens
Capturing the Essence of Transformative Experiences
The Awakened Lens helps boutique hospitality, wellness, and experience-driven businesses create guest experiences that are as memorable as the services they offer.
Through Brand Experience Audits, strategic photography, and thoughtful storytelling, I help business owners see their brand through the eyes of their guests. Together, we uncover where your website, messaging, visuals, and in-person experience are working together and where small disconnects may be costing you trust, bookings, and lasting impressions.
My approach blends observation with strategy. Every interaction, from the first website visit to the final goodbye, shapes how guests remember your business. By evaluating your brand through five key lenses, See, Feel, Hear, Experience, and Remember, I provide practical recommendations that strengthen your customer journey while capturing authentic imagery that reflects the experience you truly deliver.
Whether you own a boutique hotel, wellness retreat, spa, winery, destination venue, or another experience-focused business, my goal is simple: to help your brand tell one cohesive story that guests can feel from their very first impression.
Central Wisconsin based + beyond.
About Me
I've always been drawn to places that make you feel something. Whether it's a boutique hotel, thoughtfully designed spa, wellness retreat, or family-owned inn, I'm fascinated by the details that turn a simple visit into an unforgettable experience.
For more than seven years in marketing and five years in business development, I've helped businesses strengthen their brands and connect with the people they serve. Along the way, I realized the most successful brands create experiences that consistently deliver on their promise.
Today, I combine brand strategy, visual storytelling with photography to help boutique hospitality and wellness businesses see their brand through the eyes of their guests. Through Brand Experience Audits, I identify opportunities to better align your messaging, visuals, and guest journey to create experiences that build trust, deepen connection, and leave a lasting impression.
I believe exceptional businesses create experiences worth remembering.
My Clients
My clients are the heart of my journey. Recent works:
Nordic Night Sauna - Photography
In the Pines Studio - Photography
Rosleague Manor Hotel - Photography
Holly Fox Speaks - Website Development, Logo, Photography, and Personal Messaging (Click logo for their Website)
